Digital Marketing Specialist

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, email, and display advertising campaigns.
• Design, build and maintain our social media presence and ad accounts.
• Measure and report performance of all digital marketing campaigns (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.

Requirements

• Proven working experience in digital marketing, B2B software experience is a plus.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.